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Peek, Pop & Play Station
Overview The Peek, Pop & Play Station is a multi-sensory activity board designed for babies 6 months and up. Featuring 12 interactive elements, it blends tactile play, visual surprises, and auditory stimulation for engaging, screen-free learning. Babies can explore pop-it textures, peek-a-boo flaps, rattling and spinning features, a baby-safe mirror, and more—encouraging curiosity and hands-on discovery. Compact and portable with a built-in carry handle, it’s perfect for play at home or on the go. Crafted from durable, high-quality materials and safety tested, it supports independent play while building confidence, motor skills, and early autonomy through fun, self-directed exploration.

Ride Time Busy Book
Overview Turn every car ride into a fun, screen-free sensory adventure with the Ride Time Busy Book! Easily attaching to car seat headrest poles, it brings interactive play within reach of rear- or front-facing toddlers. Featuring silicone pop-it bubbles, crinkly fabrics, peek-a-boo flaps, and movable cars, it keeps little hands busy and minds curious, turning fussy moments into developmental playtime. Designed around vehicles and movement, it encourages fine motor skills, hand-eye coordination, and sensory exploration. Lightweight, durable, and made from baby-safe materials, it’s a safe, portable, and engaging companion for explorers aged 18 months and up.

All Around Me Activity Hoop
Overview:A round hoop that circles baby and provides him with plenty of age matched activities to encourage practicing a variety of body positioning while Playing. Promotes baby’s senses, motor skills and cognitive development. Details: 3 Developmental stages: Stage 1: 0m+ Side laying Simple contrast color visual play.

Bear Hug Spiral
Overview The Bear Hugs Spiral is a multi-sensory spiral toy designed for babies from birth. Ideal for parents on the go, it securely attaches to strollers, prams, or car seats, keeping little ones engaged during outings. Featuring a plush bear with a bell, a rattle mushroom, textured teethers, beaded ring rattle, sensory leaves, and dangling elements, it offers rich tactile and auditory play. The varied textures and gentle sounds encourage exploration, fine motor skills, and sensory development while promoting calm, interactive play. Made from premium, baby-safe materials with a strong Velcro strap, it ensures safe, durable, and frustration-free entertainment wherever you go.

GOBE LUNCH BOX GRAPE PURPLE
Our newest design is also one of our most customizable-so let’s give a happy hello to the GoBe Lunchbox! No matter where busy days, outings, or adventures take you and your little one, the GoBe Lunchbox’s innovative design will make mealtime a walk in the park (literally!). Complete with a carrying handle, bento compartment (that can hold at least a whole sandwich), and a secure holding area for one of our Original Snack Spinners, the Lunchbox keeps everything together in a beautifully convenient package. Not to mention, the delightfully customizable design of the Lunchbox means you can mix and match colors with any Original Snack Spinners you own (or buy)!

Highway Adventures Foam Mat
Overview This high-quality, super-sized foam playmat provides a safe, comfortable space for babies from birth. Made from ultra-soft, waterproof, baby-safe foam, it offers generous cushioning for play, tummy time, and early movement. The reversible design features two looks in one: a colorful fantasy road scene on the play side and a modern, neutral décor print on the reverse. Extra-large at 150 × 200 cm, it works perfectly in living rooms, playrooms, or outdoors. Easy to fold, carry, and store, the mat wipes clean effortlessly and is made from non-toxic, BPA-free, PVC-free materials for everyday peace of mind.

Peek-A-Boo Water Book
Developmental Values: Cognitive Development: The interactive features, peekaboo elements, & our magic stamp stimulate babies' cognitive skills, fostering curiosity, problem-solving abilities, and cause-and- effect understanding. Motor Skills Enhancement: Using the magic stamp to uncover what's hidden beneath the white layers encourage gross motor skill development, hand-eye coordination, and dexterity, supporting the growth of baby’s physical abilities. Peekaboo Action and Reaction: With a peekaboo color revealing feature, our water book encourages babies to explore cause and effect relationships. As they revile the hidden illustrations, they discover surprises and learn about the consequences of their actions, fostering cognitive development and curiosity. How to play: 1 Wet the Magic Stamp's bottom 2 3 with some water. 2 Slide the Magic Stamp on the white parts to discover what's underneath. 3 Suprise!

Soothing Sounds Book
Overview The Newborn Soothing Book is a soft, freestanding fabric book designed to calm and engage babies from day one. Combining visual, tactile, and auditory stimulation, it features gentle textures and easy-press buttons for little hands. With two sound modes, babies can enjoy five animal sounds or five soothing nature sounds, along with gentle melodic tunes to promote relaxation. Ideal for tummy time, crib play, or stroller rides, it provides comfort and reassurance wherever baby goes. Made from high-quality, baby-safe fabrics, this portable and versatile book supports early sensory development while creating a peaceful, soothing experience for newborns and up.

1501011 - Silicone & Wood Heart Teether Grey
Let them chew with Playette Silicone Wood Teether Grey, made with 100% Food Grade Silicone, handy for little hands and for irritated gums! Suitable for ages: 4+ months. Non-Toxic BPA Free

Dream Bear Tunes
Overview The Soothing 3-in-1 Bear is a compact, portable companion designed to comfort your baby anytime, anywhere. Its silicone bear shape combines 30 minutes of calming melodies, a gentle glowing nightlight with three brightness levels, and a smart cry sensor that automatically plays soothing sounds when your baby cries. With eight calming sounds, including white noise, heartbeat, and lullabies, it encourages relaxation and restful naps. Rechargeable via USB Type-C and easy to control with two buttons, it’s perfect for cribs, strollers, or travel. Lightweight, durable, and safety-tested, it offers hands-free soothing for busy parents.